Development of brand identity, packaging, apparel, digital, web & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an inviting & relatable brand experience.
With 10 years of business behind them, owner and master gelatier Niccolo Lekai approached us to rebrand Leo! Leo! to become a consumer-facing brand that was approachable first from a regional perspective but scaleable to a national relatability.
The main focus of this rebrand was not to depart from Italian heritage or an artisan quality but to bring emotion, youthfulness, and approachability to the brand while keeping intact their core values of supporting the local economy at any cost.
